|Burning money Joker? Can we help?|
And not content with this corporate sponsorship clusterfuck, officials have clamped down, propaganda-style, on anything that may "mislead" customers into thinking that it is "Olympics-related". This even includes Cafe Olympic in Stratford, which was forced to change its name, at the expense of the owner, because trading standards officials threatened legal action. A spokesman for the local council commented: "“The Olympics are crucial for the regeneration of Newham and we are following legislation put in place by the government. There are copyright restrictions for businesses around the use of the word Olympic and the five rings. We are currently discussing with LOCOG the best way to deal with those who use such words or marks unlawfully.”
Now it might just be me, but how can you claim copyright infringement over the word "Olympic"? A word used to describe the area of Olympus in Greece that is the games' spiritual home? And then forcing the owner himself to pay for the changes.
So let's recap: £24 Billion for TWO WEEKS of sport. Surely that sum of money could have been used to boost the economy and give more back to the poorest in society. And I don't think that it's any coincidence that the London Olympics also happens to fall in 2012, the year that many claim will be the end of the world.
Wouldn't it be perfect if the opening ceremony kicks off and Boris appears on stage waving a paper Union flag, blowing a kazoo, just as the aliens invade or the massive tsunami rolls over London. The London Olympics; an event so shit that they're having to force Daniel Craig to pretend to be James Bond and launch the games. They couldn't even get someone REAL to do it. This feels a lot like winning EuroVision, but with a significantly bigger hole in all of our pockets.
Oh, and in case you're interested, Cafe Olympic's address is:78 Portway, Stratford, London E15 3QJ. You can phone them on: